Illustrations by Neda Ghafouri
Design by Rebecca Hawkes

‘Volt Introduces’ eight young artists who were commissioned to illustrate ‘Love’ as fashion and art.
What makes their hearts beat faster?

Neda Ghafouri is a twenty-two year old illustrator. Growing up as a creative individual in London, she went on to pursue her ambitions as an artist and studied Fashion Illustration at London College of Fashion. Now she is working as a freelance illustrator and crafts maker in London. We were wondering if she is just as keen on love as she is on London.

Volt Café: Where does your passion for illustrations come from?
Neda Ghafouri
: My passion comes from the people and the environments I am surrounded by. If I see something that is beautiful in my eyes, it makes me want to illustrate it. Setting goals for myself keeps me enthusiastic; and the idea of seeing my illustrations printed on things people see in their everyday life; for the illustration to connect with the person in any way possible.

VC: What or who is your biggest crush?
: David Beckham is a beautiful man. He is definitely my number one celebrity crush.


VC: How would you describe your illustrative style?
: My work is abstract, delicate and textured. My work is often inspired by personal situations, although I never intend for a personal message to be clear to the viewer I would like to think my illustrations make the viewer think even if it lasts for just a few seconds.

VC: What chances do you see in being an illustrator?
: Although it is very challenging to become a well-known and successful illustrator, especially at the moment as it is becoming such a popular trend, I think the chances of becoming an illustrator are still high. Right now I am working on a new set of illustrations for my website, my aim is to get these illustrations on textile materials, wallpapers and stationary sets. Social media is such an amazing way to not only motivate myself but to become better known as an artist. I am a huge devotee of Instagram at the moment and have recently created a public account called nedaghafouri_artist, which really encourages me to draw as much as possible and connect with other users. Taking photographs of my illustrations is a constant circle of inspiration of what and how I will do my next drawing. Hopefully in time I can move on to doing illustrations for bigger brands. And there are just countless things to do with illustrations. I would personally love to get in to the print design industry.


VC: What is your background?
: At the age of five my family moved from Iran to live in London. I was the creative one in the family but at first it was something that I just did to enjoy and pass time rather than take it seriously. I was shown a documentary on Annie Leibovitz in college which made me realise just how much I wanted to grow as an artist and pursue it as a career. I was then introduced to Fashion Illustration and thought it would be an amazing subject to study because I was still in a situation where I didn’t know which path I wanted to go down as an artist so it was a way for me to explore what it meant to be a creative individual.

VC: What is your biggest goal so far?
: I mentioned earlier I would love to get in to the print design industry. For my final major project I designed a set of five wallpapers; I had never been taught anything like this. But taking a short course in print screening, allowed me to see my illustration in larger scale. After practising and creating a number of handmade wallpapers, I watched countless of YouTube tutorials to teach myself how to create wallpapers using Photoshop. It was a big challenge and I was genuinely proud of myself for not giving up.


VC: We asked you to illustrate ‘Love’. In words, what does love mean to you?
: Unusual. Obsessive. Amazing.

VC: What are your dreams?
: I want my art to become famous: I want it to become an inspiration to others. I dream of the day I’ll walk into someone’s house and see my print on their wallpaper or furniture.

VC: What is the most romantic thing that happened to you?
: For our first year anniversary my boyfriend surprised me with a bunch of flowers and took me to theatre to see The Lion King. It was amazing, and I loved every second of it. We finished the night by going to a lovely Greek restaurant for dinner. It was definitely an unforgettable day.


VC: What can you see on the streets of London?
: Lots and lots of people! I love how cultural and diverse London is. Whether it’s a family, an individual or a group of friends, they are unintentionally inspiring to artists such as myself.

VC: What idea/trend would you like to share with us?
: At the moment I think social media is a very hot trend. It’s really important to be up to date with the trendiest websites and apps. As people are always on their devices at the moment so it is the perfect time to start an account to target every single one of them.

Words by Ellen Grace Albers and Nikki Neervens



Ellen Grace Albers, Neda Ghafouri, Nikki Neervens, Rebecca Hawkes, volt introduces,