We all know that cycling is the way to go. If you’re not riding one, you’re probably standing at a bus stop wishing it was you flying past or maybe you’re sat in a stationary car yet again stuck in one of those seemingly endless traffic jams that most cities are locked into during working hours. With fuel prices hitting new highs and mounting ecological awareness, it is no surprise that bicycle sales are up. What was an activity became activism and then lifestyle. Velo by R. Klanten and S.Ehrmann is a fabulous visual journey into the diverse world of cycling and the manifold tribes that inhabit it. These range from hardcore two-wheel globetrotters, downtown messengers on fixed-gear bikes without brakes, laid back pedallers on old-fashioned Dutch bicycles, fashionable cyclists on vintage racing bikes, and dedicated fans of high-tech racing machines and e-bikes.
Velo: Bicycle Culture and Design presents the design and visual aesthetic of today’s cycling culture. The book features examples of clothing, caps, bags, flyers, and special equipment such as the spoke cards that bike messengers use in their alleycat races. Velo also documents the relevance of the bike in both town and country. It looks at urban planning concepts such as the new bike lanes that are currently emerging in Manhattan and Copenhagen. Velo introduces a wild bunch of passionate cyclists – frame builders, urban planners, artists, photographers, and those who ride professionally – who are making an impact. They are not only shaping styles, but promoting cycling as a primary form of transport. The book also explores the aesthetic of today’s cycling culture and presents custom-made frames and art bikes as well as a selection of contemporary illustration and design influenced by the cycling movement.
240 pp in full colour. Available from Gestalten
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