Omer Asim started out studying Architecture, Economics and Political Science.
His diverse background clearly shows in his designs which filled with abstract, modern lines and extreme fabrics used in a fresh way.
He creates his own definition of luxury as you can see in this preview of his dark A/W11 collection.

Voltcafe: Tell us a short story about yourself.

Omer Asim: I am Sudanese, born and raised in Sudan. My childhood aspiration was to become a fish and marry a mermaid, when I realised that was not possible I wanted to become a vet. Unfortunately, I didn’t like my biology teachers and my only other option was engineering. I came to England to study architecture or civil engineering, but I ended in the rag trade!

VC: Do you feel your background – both ethnic and educational – is reflected in your collections?

OA: Of course! Both my ethnic and educational backgrounds. I design my collections at the pattern cutting table, I don’t like lots of seams in my garments and I try to work un-cut pieces of fabric. However, I do work with conventional seaming every now and then, but the pre- and postmodern forms of dress are very close to my heart.

VC: How and when did you know that you wanted to work in fashion?

OA: I am more interested in fabrics and clothing rather than fashion. A few years ago I began to develop an interest in the body in relation to the human condition, which lead to my interest in fabrics and what people wear. The picture was complete when I discovered the pattern cutting side of things. I knew then that I wanted to design.

VC: From where do you get inspiration?

OA: The end of one collection always triggers the start of the next one. I think I am still developing my first ever collection, I don’t rely on visual or cultural references for my collections. I prefer to explore an abstract subject in depth, for example, my last collection was developed around ‘BLACK’. I never used to like black and I never thought of it as a colour, but lately I began to see everything I design in black! It might have something to do with getting older…

VC: What’s your work in progress like, has it changed with time?

OA: The way I do things hasn’t changed a lot, but I am learning to have more respect for time and allow for the fact that I will change my mind. I fall out of love very easily with things that I have done, so the first pieces that I make in any one collection tend to get weeded out as I get closer to shooting my lookbooks. I begin to develop new ideas in the last week of making the collection and that’s how the following collection starts.

VC: Tell us about your new collection A/W11

OA: It is about the essence of black, is it a color or a shade? When I started looking for black fabrics I realized that I prefer certain blacks to others, some textures only work in small proportions and other textures are more forgiving. Of course there is pleating because I can’t live without it, but this time it was simpler. There is no theme to the collection other than it is a varied black collection, and for someone who used to hate black that is a big deal.

VC: What is your main goal at the moment?

OA: I’m already thinking about the next collection for S/S12, it is very important to build the momentum but I think I need a holiday!

VC: Who would you like to see dressed in Omer Asim?

OA: Zaha Hadid. Aung San Suu Kyi. Natalie Portman. Michelle Obama.

Photographer – Oscar Foster-Kane | Styling – Emelie Hultqvist | Make-up – Rebekah Lidstone | Model – Ellen @ Elite

Omer’s favorites

Designer – Erte

Style Icon – Vivienne Westwood

Film – Tea with Mussolini

Art – How can you favor one art over another?

Music – Eclectic/ Chilled House

Place – The Pacific Ocean (although I haven’t been)

Boutique – Dover Street Market


Dover Street Market, elite, Emelie Hultqvist, Erte, natalie portman, Omer Asim, Oscar Foster-Kane, Rebekah Lidstone, vivienne westwood, zaha hadid,