Welcome to Felipe Rojas Llanos’ fantasy world… A young, London-based menswear designer, who creates garments for the urban city real-life spiderman. Mixing luxury and innovation with sculptured shapes and playfulness, he lets you travel away into a futuristic dream where you become the superhero. We spoke to Felipe to discuss his thoughts about superheroes.

Volt Café: What is a superhero?

Felipe Rojas Llanos: Someone who saves the day and selflessly puts other’s needs in front of his or her own, someone you admire for their courage and strength. There is but few of them left but they are still out there.

VC: Tell us about yourself and your ‘superhero’ collection.

FRL: My S/S11 collection titled Legion is inspired by one of my favourite graphic novels named Legion of Super Heroes. It’s quite amazing, originally created in the late 50’s but rebooted a couple of times.

I really like the Mark Waid take on these teens in the 31century that are sick of perfect utopia and create a revolutionary movement against the adults. The Legion of Superheroes, his take on it captured this adolescent mood that I find inspiring, it’s a really great graphic novel.

In the team there is a precog named Dreamgirl, who I have been obsessed with since I was a kid. She looks like a futuristic version of Marilyn Monroe, at the time of creating the collection I was reading these graphic novels again and I decided I wanted to base the colour scheme on Dreamgirl‘s outfit, one of the looks is even inspired by her outfit.

VC: Which superhero do you embody?

FRL: You can’t ask a superhero that, we can’t reveal our true power.

VC: Who is your personal/human superhero?

FRL: Buffy the vampire Slayer, all my other heroes have passed away.

VC: Share with us. Inspiring blogs, photographers, artists, designers?

FRL: There are so many of those, I don’t really follow blogs, for some reason or another I don’t have the time to sit in front of the computer. There is a photographer named Bruce Davidson, he is quite something and I love the art of Marcel Duchamp and Jackson Pollock, they have inspired me in the past. Then there are illustrators such as Arthur Rackham, Kay Nielsen and John Bauer who are amazing, but lately artists like Josh Middleton, Frank Quitely and Clay Mann really have left me in awe.

As for designers I admire, I would pick my late heroes Cristobal Balenciaga and Yves Saint Laurent, but I’m also amazed by Helmut Lang’s creations and what Mihirayasuhiro is creating.

10 favorites of a super-designer

Designer – Cristobal Balenciaga

Style Icon –  Marilyn Monroe

Film –  Donnie Darko

Art –  Jackson Pollock

Music – Sucker Punch soundtrack right now, don’t know next week?

Club – Bored of all, lately I hang out at different cinemas instead

Cafe – Fernandez and Wells

Place – Neverland

Boutique – Since I started designing I don’t really have a favourite, but when in Paris I always go to Colette

Words by Emelie Hultqvist


Arthur Rackman, Bruce Davidson, Buffy the Vampire Slayer, Clay Mann, Colette, Cristobal Balenciaga, Donnie Darko, Emelie Hultqvist, Felipe Rojas Llanos, Frank Quitely, Jackson Pollock, John Bauer, Josh Middelton, Kay Nielsen, Legion of Super Heroes, Marcel Duchamps, Marilyn Monroe, Mark Waid, Yves Saint Laurent,