Being a young fashion designer in the current economical climate is not an easy task. Most of the Fashion Schools and Universities focus on the creativity and/or on the elaboration techniques. When young designers show their first collections to the industry, they barely know the obstacles they are about to face in the harsh world of fashion. It is not enough having an outstanding collection. Every designer should be aware from the beginning that their creations form part of their image, their brand and their business as a whole. So it is paramount that they understand how the mechanics of the  fashion industry works: the stylists, the press, journalists, editors, photographers, public relations, shops, buyers, sponsors, – all these people play a part in creating a buzz around any particular designer.

How? Young designers need to get out of their creative cocoon, and start to get involved in every single level of the industry: calling the magazines to chat with the editors and try to show them their collections; visiting the showrooms and PR agencies to see which one would be more convenient for their brand; going to different shops to see what they sell and how they sell it; contacting the buyers and getting as much feedback as possible from them; networking in fashion parties, attending to see and to be seen. When? Opposite to the general idea, I think it would be better to contact people (especially the buyers) out of the Fashion Week cycles, and then follow up during the actual Fashion Week periods. However, while Fashion Week is on, it is very hard to attract the attention of buyers and press who are busy with the shows and presentations of all the leading established brands. As it’s also the moment when all the other designers will be showing their work, it is doubly hard to shine among the huge number of collections presented, especially if you’re working with a small budget.

Where? It’s really important to think where you want your brand to be. Each main Fashion Week, be that Paris, London, Milan or NY, have got their different characteristics. Also you need to think where your main market will be. It could be  Japan or The Middle East, so you need to work out which is the best way to get there.

No one said being a fashion designer is easy. There’s so much to learn, so much to know and you have to be creative on a tiny or no budget at the same time. Paris, NY, London, Milan, etc Fashion Weeks have been in general really dull of late. Which tells you the opportunities are out there, the fashion industry always need new visionaries.

Photography  Carlos de Spinola
Fashion Ella Dror
Makeup Ninni Nummela
Models Filex@M&PDarla Baker@Models 1
Photographers assistant Calum Walsh
Written by Ivan@ BLOW

Stockists Blow PR

Headpiece Piers Atkinson


left

Headpiece Gemma Slack

Right

Dress Irina Shaposhnikova
Shoes Rob Goodwin
Bracelet Henriette Lofstrom


Top Lina Osterman
Pearl Teeth Piers Atkinson


Headpiece Piers Atkinson
Shoes Iris Van Herpen
Jumpsuit and Necklace Charlie Le Mindu


Dress Iris Van Herpen
Shoes Rob Goodwin


Headpiece Gemma Slack
Dress Craig Lawrence

Headpiece Varun Sardana
Shirt Lina Osterman
Top (underneath) Asger Juel Larsen
Boots Komakino for Dr Martens


Neckpiece Dean Sidaway
Trousers Komakino
Jacket Lina Osterman
Shoes Komakino for Dr Martens


Headpiece Keko Hanswheeler
Trousers Komakino
Boots Komakino for Dr  Martens


Shoes Komakino for Dr Martens
Jacket Hasan Hejazi
Jeans Komakino


Top Lina Osterman
Glasses Asger Juel Larsen
Jumpsuit Charlie Le Mindu


Headpiece Piers Atkinson
Shoes Iris Van Herpen
Jumpsuit and Necklace Charlie Le Mindu

Top Lina Osterman
Glasses Asger Juel Larsen
Boots Komakino for Dr Martens
Shorts Lina Osterman

Layout design www.hidden-agency.com


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asger juel larsen, Blow PR, Charlie le mindi, Craig Lawrence, fashion, gemma slack, Iris Van Herpen, komakino, piers atkinson,