For such a small country – population roughly 5 million – Denmark boasts a huge amount of fashion talent. Danish menswear designer Astrid Andersen is just one of the latest in a long line of fashion-savvy Great Danes. Andersen graduated top of her class from the Royal College of Art in 2010 and went on to win the Brioni Creativity and Innovation Award as well as the River Island MA Student Bursary Award.
In 2011 Astrid Andersen held her first independent show in Copenhagen, receiving deservedly enthusiastic praise and continuing to attract incredible international press and buyers. She was also represented in London as a part of the widely acclaimed Fashion East installation in Somerset House.
As a result Astrid Andersen is now based in both London and Copenhagen, using the best of two worlds by working and manufacturing from her studio in Copenhagen – assuring a high level of quality in each garment whilst having the collections represented in UK to ensure the creative philosophy behind the designs.
She has developed a style with strong references to sports wear and street wear and merges this with an exploration into shapes and materials. Not for her the time-honoured and somewhat ‘safe’ Scando palette of minimalist greys and sombre hues. Instead she is very much part of a new breed, confidently experimenting with day-glo palettes, luxe fabrics, unexpected textile applications and eyewatering print techniques, doing her assured and playful twist of so-called classic concepts of masculinity within street wear. Astrid pays homage to the tacky-fabulous trash couture culture of Eastern Europe, showing prints of morphed images of luxury jewelry, dog grills and sunsets. Lace is also a key theme within the collection, along with mink fur. With attitude and attention to detail as two key elements to her work, her designs represent a new generation of masculinity, one that questions the conventional way of dressing powerfully and sexy as a man.
Astrid Andersen is represented by Ella Dror PR.
Words by Anna Bang
Tagsanna bang, Astrid Andersen, Ella Dror PR, Simon Foxton,