Yohji Yamamoto is everywhere in London right now! And deservedly so. We at Volt Café are rather excited about the new Y-3 store in Conduit Street, Y-3’s first flagship store in London conveniently located right across from the Yohji Yamamoto boutique.

Y-3 celebrated the opening with an in-store reception and party at Paramount which saw not just Yohji Yamamoto himself, but also Zinedine Zidane, Tallulah Harlech, Jameela Jamil, Estelle, Mary Charteris, Rupert Everett, Terry Hall and The XX.

As you can see from the images, the store’s interior, featuring industrial materials and an ultra-clean aesthetic, perfectly reflects the brand’s global signature retail concept.

adidas and Yohji Yamamoto pioneered the fusion of sport and style in 2001 with their initial collaboration of exclusive footwear styles designed by adidas for Yohji Yamamoto’s signature line. Subsequently Y-3 launched in October 2002 with the S/S2003 season in Paris. The London store opening marks ten years of this successful partnership.

Y-3 Conduit Street will debut with the S/S 2011 collection and will carry the full range including mens- and womenswear, shoes, accessories as well as the children’s range.

Y-3 LONDON
54 Conduit Street
London W1S 2YY
T +44 (0) 207 434 2324

Words by Anna Bang

Tags

adidas, Estelle, Jameela Jamil, Mary Charteris, Rupert Everett, Tallulah Harlech, Terry Hall, The XX, Y-3, Yohji Yamamoto, Zinedine Zidane,