Volt launched their first app transforming the editorials of the issue 14 into artwork.
‘Volt Introduces’ 10 young artists who were commissioned to interpret ten editorials from Volt 14 into a vision of their own, using illustration, film, animation and photography, with illustration as the focal point.
Download the Volt app HERE

To get to know the young talents more, we had a short interview with them.
Let us introduce: illustrator Alice Allum

Volt Café: Where do you get your inspiration?
Alice Allum: Photography forms the basis of most of my illustrations. In particular photographers such as William Eggleston and John Stezacher inspire me – as they connect with space just as much as the figure. Films also inspire me. The Virgin Suicides in particular always seems to creep into my projects.

VC: How would you describe your work?
AA: I have always combined and used different mediums within my work, which makes for a fairly varied outcome but there are key themes that run throughout most of my projects. Tactile/Linear/Soft/Nostalgic

VC: What would you like to tell to the world with your work?
AA: I think there is quite a subtlety to my work and I like the idea of everyone interpreting it differently, however if I would like to demonstrate anything with my work it would be that soft lines and imagery can still make for a powerful image.

VC: What are your biggest achievements so far?
AA: I was so happy to have graduated with a first this year!

VC: In your work is fashion illustration an art form or purely as means to document?
AA: Both. I’m going travelling in February and one of the things I’m most excited about is sketching along my way. However I also love the challenges of responding to a brief, especially if it has the potential to be shown to a wider audience.

VC: What do you think is the future for fashion illustrators?
AA: In such a digital age, it seems more people are showing an appreciation for this hand drawn way of working. Illustrated magazine covers seem to be making a comeback. On the other hand drawing apps and tablets are encouraging a different type of drawing that I also think is very exciting.

VC: Are there or should there be any boundaries to break in fashion illustration?
AA: I think in such a fast paced industry, there will always be room for development and growth. I would love to see just as many illustrators at Fashion Week as photographers.

VC: Is it a concern when you’re drawing that there has to be in a specific look?
AA: I definitely have a particular approach to illustrating, I generally have a vision of what I want my work to look like quite early on in my research – however I don’t think is ever a bad thing if my work strays away from this.

VC: What is your goal as a professional?
AA: I would love to have my own space, whether it is a shop or studio, where I sell and make not just my own work but other people’s work too. I want to explore as much of the art and fashion industry as I can before I settle into one particular career.

VC: Are there any fashion houses particularly that inspire you?
AA: Stella McCartney is a favourite, from her clothes to her advertising. Everything about her aesthetic is beautiful. I also love Margaret Howell’s aesthetic – her collections inspired my final major project at university.

VC: What do you think of London’s fashion scene? Are you inspired by the people on the street?
AA: The thing that’s great about London fashion is that it’s so varied. It’s definitely up there as the best city in the world (in my opinion!)

VC: With a sound describe London, Milan, Parisian, New York, Stockholm, Berlin, Guadalupe and Tokyo fashion?


Interview by Regina Sepp


Alice Allum, Regina Sepp,