Fred Butler is on a mission to make our world a brighter place by adding a splash of dazzling rainbow colours to everything that crosses her path. Fred has created a watch especially for Swatch, which fuses her signature vibrant aesthetic with the inspiration behind her SS13 collection of bees and life inside the hive. It comes packaged in a large Perspex pyramid again harking back to Fred Butler’s past work with iridescent papers and clever folding and architectural shapes. It is launching on Nov 1st in SWATCH flagships priced at £178.


Fred Butler, Swatch,