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Living in a big city we all need to go long distances from time to time. There’s no denying the right bag makes for a less stressful trip, which is why Goodordering’s intelligent, fashionable and comfortable bags are the perfect companions for the typical London on‐the‐go lifestyle.

Goodordering is an independent company based in East London, owned by Jacqui Ma, renowned for her solid background in trend forecasting and bag design. Ma works for world-class trend forecasting agency WGSN, sportswear giant Puma and top high street retailers. Her vision is to create original lifestyle accessories blessed with a classic colour palette and traditional structure, thus transforming them into instant design classics.

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The brand has taken the much loved rucksack, satchel, pannier and shopper bag shapes and transformed them into retro inspired bags, which are durable and versatile. They are of stellar quality, a very reasonable price (from £32 to £60) and available from the website Cleverly designed so they can be easily attached onto bikes and buggies, they give a whole new dimension to comfortable travel.

Goodordering is currently collaborating with the retractable hands free headphone kit company ReTrak. With the multifunctional bag you get a headset so you can listen to music and make phone calls in style. Without a life full of cable confusion you are free to get on with your daily life at ease.

The hardest bit is choosing between all the different colours and shapes! This bag is something you will keep for a long time for the timeless design, durability and comfort.

Words by Regina Sepp

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Jacqui Ma, Regina Sepp,