You always anticipate the Fred Perry collaborations with a sigh of pleasure. You know they will look right; that no matter how many people you see wearing the pieces they still look individual. You wear a Fred Perry; it doesn’t wear you. Fred Perry is never loud and braying in the manner of some overly logoed polo shirts; instead you find yourself looking twice and then going, oh yes, Fred Perry, thought so.

This is the 7th time Fred and Raf are teaming up and as ever, the hybrid polo shirt is the mainstay of the 38 piece collection. The key styling detail is the use of Riri zips on selected pieces. These are manufactured in Switzerland, made to order and hand-polished. Riri has been supplying zips since time and adds a couture feel to the classic Fred Perry fashion sportswear. A little daring, a little different. Just enough to keep you on your toes…

Available from the 17th February 2011

Words by Anna Bang


Fred Perry, Raf Simons, Riri,