Talenthouse is hosting a competition to design Florence’s stage outfit for her performance at the high profile Terminal 5 in New York. However, there’s no time to waste! It finishes on the 4th October so get creative NOW! Florence will choose the winner and they will receive $500 cash, transportation to New York, and 2 nights’ accommodation at the Soho House NY to see Florence + the Machine perform. The winner will also meet Florence and the band backstage and receive a signed copy of their new album, Lungs. Wow. Any fashion designer can submit ideas – don’t feel intimidated, it’s all about creativity. The submissions will be judged by Florence, her stylist Aldene Johnson, and Lucky Magazine’s Creative Director Andrea Linett.

The winning design will be made into Florence’s stage outfit by Aldene Johnson. See, you don’t even have to make it!

As it’s commissioned by LuckyMag.com, they will run a full feature on the winning designer along with images of Florence wearing the outfit. The winning designer will also be featured on Florence’s website and Facebook page.

The People’s Choice winner (top vote-getter) will receive a special edition jewel box designed by Florence and Faye Sawyer full of the following goodies: the band’s new album Lungs, and an envelope with hand-drawn artwork by Florence with a personal handwritten letter inside. The top 10 runners-up will each receive a signed copy of Florence + the Machine’s new album, Lungs. The top 5 ‘judges choice’ designers will also be mentioned on Luckymag.com. Don’t know about you, but I just keep seeing the word ‘winner’!

Learn more about Florence Welch and her band by going to their website, then design an outfit that you think fits her style. Submit your design according to the details available from Talenthouse. Best of luck!

Words by Anna Bang


Florence + the Machine, Soho House NY, Talenthouse, Terminal 5 NY,