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Intel is bringing their global exhibition tour Experience Intel to London from the 12th to the 14th July, setting up home in Spitalfields Market.

The installation houses a variety of art, design, tech, music, film and gaming projects created especially for this world tour, from incredible talent like Matt PykeJulie Freeman and The Office of Creative Research. Volt Café met up with Julie Freeman – Artist and senior TED fellow for 2013 who combines science, technology, and natural systems, in order to create work that questions how we translate nature.

Volt Café: How would you describe your work to someone who’d never heard of you?
Julie Freeman: I’m an artist who is looking at how we connect with nature using work that involve animation, sound work and moving sculptures. I’m trying to give an insight into how we perceive the world. The idea of what we can’t see, looking beyond. Technology is permeating the world in all aspects of what we do. I’d like us to use it to understand the world rather than dominate it.

VC: To many people technology and nature are very separate…
JF: Our lives are controlled by natural systems – weather, light, the air we breathe. I’m trying to show a way to be in touch with nature using technology.

VC: What drew you to explore this?
JF: I’m a complete geek.  I used to take things apart when I was a child, to try to discover how they worked. In 1996 I was 24, running a media company. It felt very stressful. I decided to do a Masters in Digital Art. I learned about making artificial life systems with fish on the computer. I thought, how could I use real fish, how could I match up live things with technology?

Dogs' Ears © Julie Freeman

Dogs’ Ears © Julie Freeman

VC: What are you showing at the Intel Experience?
JF: Two things. A project I did that focused on dogs and their ears, called Dogs’ Ears. I shot videos of 21 dogs as portraits. The idea was that you could become a patron of the individual dog and chat to it on the internet.
If users want to ‘live chat’ with a dog, then they would need to make a small donation – either to the charity Hearing Dogs for Deaf People – or directly to the artist to fund the next stage of the project.
The conversation was programmed so they’d chat back to you and as the dogs were different nationalities, the bark of a Russian dog would be different to the bark of an English dog. Another project is called The Lake which track fish in their natural environment, using this information to make music. As they moved around they would be composing their very own soundscape, passively creating a piece of art in a very organic way.

Dogs' Ears © Julie Freeman

Dogs’ Ears © Julie Freeman

Dogs' Ears © Julie Freeman

Dogs’ Ears © Julie Freeman

VC: What have you seen recently that really grabbed your attention?
JF: Janet Cardiff at the Armory in NYC. 99 speakers in one giant space. Just amazing. She took you away to another place just by sound. It transported me – she literally made the surroundings dissolve with sound.

Lepidopteral © Julie Freeman

Lepidopteral © Julie Freeman

VC: Like most people I have lots of creative ideas but somehow rarely get round to executing them. How do you go from having an idea to actually carrying it through? You seem very focused!
JF: I don’t feel like that – I have loads of ideas I haven’t realized yet. The Lake took me eight years to complete. I am very tenacious. If you’re passionate about something, passionate because you know how amazing it could be, it compels you to carry on.

A tech smorgasbord of hardware, software and experiences will be available in Spitalfields Market on Friday when the Experience Intel world tour touches down for three days.

The show, open from noon to 8pm on Friday and Saturday, and 11am to 5pm on Sunday, will bring London’s computer and tablet users closer to the exciting possibilities now (or soon-to-be), available, courtesy of Intel.

The Experience Intel show launched in New York last month and is touring the world for six months including visits to Beijing, Sao Paulo, Moscow and Tokyo.

Throughout the three days visitors can test a variety of leading-edge, Intel-based devices, including waferthin laptops, tablets, all-in-one PCs and smartphones. Also on show will be the latest two-in-one, touch-enabled Ultrabook technology, which, because of its greater functionality, is billed as the next leap forward from tablets.

Experience Intel
12th – 14th July 2013
Old Spitalfields Market
16 Horner Square
Spitalfields
London
 E1 6EW

Words by Anna Bang

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anna bang, Experience Intel, Intel, Julie Freeman,