HEDMUK-TEA
 
Seeing as this year’s graduates are about to showcase their final collections and leave behind the comfort of university, we’ve caught up with the graduates of 2014. They discuss their experiences, achievements, hopes and losses since graduating with us.
 
DANIEL SONNINO
Graphics – LCC – sonn.dan@outlook.com
 
XOXO
 
Volt Café: Sum up what you do in one sentence
Daniel Sonnino: I try to make images that I can be proud of.
 
VC: Did you find that being featured in the Creative Review for your impressive graduate work help you find your first commercial work?
DS: It was a great to be featured in creative review, I don’t think it helped swing as many commissions my way as I would have hoped. But the project and the mention in CR certainly helped me get employed.
 
VC: You’ve created material for web and advertising as well as some photography. Which do you prefer?
DS: It depends, photography has always been something I’ve dabbled with and enjoyed, was really great working at Kinoko and being able to do some commercially, though I feel making ads for them was probably one of the more tricky parts of the job, shooting clothing in the studio and making it look good for advertising can be fiddly.
 
PHI2
 
PHI1
 
PECKER.WORLD
 
VC: You redesigned the cover for XOXO magazine in Turkey. How did you start working with them?
DS: They actually contacted me out of the blue, said they had found my website and wanted me to redesign one of their covers.
 
VC: What music artists do you think have the biggest impact on the fashion industry in terms of style and artistic inspiration?
DS: I would guess and say most big rap artists. I think street wear has always been quite tied with the music industry.
 
VC: If you had to pick one designer to wear for the rest of your life, who would it be and why?
DS: Probably Norse Projects or maybe Fred Perry. I like simpler pieces these days, stuff that’s well made, but not too out there you know, just classic.
 
Words by Annie Lunnon and Danielle Westwood

Tags

Annie Lunnon, Daniel Sonnino, Danielle Westwood, Fred Perry, Graphics, Volt Graduates, XOXO Magazine,