at the Daisy Marc Jacobs Tweet Shop London

Marc Jacobs is a designer who knows exactly how to use social media to promote his brand while keeping his fans and followers happy. One way of saying thanks to them was the opening of the Daisy Marc Jacobs Tweet Shop, celebrating one of the designer’s most popular scents and giving visitors the chance to take a sample home – no money necessary.

at the Daisy Marc Jacobs Tweet Shop London

The Daisy pop up store opened its doors for the launch party on Thursday night, which saw local celebrities like Kyle La Grange (singer-songwriter), singer-songwriter Laura Mvula (Sing to the Moon), Tasha Green (blogger) and Pandora (Capital FM) celebrate at the Daisy shop in true Marc Jacobs style.

at the Daisy Marc Jacobs Tweet Shop London

This temporary store had been given a contemporary social media twist. There was no need for money, because the only currency you needed was #MJDaisyChain. Yeah, you heard right. Using this hashtag across Twitter, Facebook or Instagram got the visitors a sample bottle of Daisy, Marc Jacobs’ fragrance (Why can’t we use hashtags as currency everyday?!) But that’s not all. Visitors could take some snaps of their new perfume in the photo booth, have a Marc Jacobs beauty manicure and chill out to a live DJ creating just the right atmosphere.

at the Daisy Marc Jacobs Tweet Shop London

Entering the shop was like entering “the Marc Jacobs Daisy world”, flowers everywhere, a white swing to daydream on and a feminine and flowery scent in the air that gave an extra playful side to the event.

at the Daisy Marc Jacobs Tweet Shop London

We have come bearing gifts: A sample bottle of the new Daisy Marc Jacobs fragrance and a Marc Jacobs keychain straight from the pop-up shop! What do you need to do to get this cute gift? Just leave us a comment below this article on Facebook and maybe you’ll be the lucky one who can enter the Daisy Marc Jacobs world by using this lovely scent.


Thanks for the beautiful idea Marc!

Competition ends Tuesday 29th August.

All images © Coty Inc.

Words by Sarah Tobias and Shannon McMullin


marc jacobs, Pop-up shop, Sarah Tobias, Shannon McMullin,