While the chains are cooperating with big traditional fashion labels the Swedish concept store Weekday keep on collaborating with underground and up and coming designers.
The next one up is Bless – this Berlin/Parisian duo who love the relationship between art and fashion, creating what they are missing in life; fashionable quirky things with a function.
For Weekday they’ve been inspired by the perfect weekend trip, and are launching a beach collection with multi-function. Bags that can be turned into beach-towels and a sun-hats that can be transformed into a cape’s is what we are facing.
See the blessed beach collection in store – March 2011