Look 3The up and coming designers showing in London always have an ability to delve deeper into youth culture and make the clothes every girl wants, and Ashley Williams is no exception. With inspiration for the collection stemming from girl power, megababes and the one-way ticket to Mars, Ashley’s girl is a sensation.
Look 17Williams’ collection officially ordained her as the queen of London cool. The walks were led by Georgia May Jagger, followed by models such as Brogan Loftus and Alice Dellal. Look 11With a colour palette primarily of black and Barbie pink (with hints of cream and purple), the clothes screamed of a serious punk-girl attitude. With cut-outs at the knees, black furry hats topping faces with a punchy dark lip and hordes of black PVC, Williams’ girls are riot grrrls at heart.

Look 18Think every girl from Sky Ferreira to Shampoo and Chloe Sevigny. Soundtracked by Strawberry Switchblade, the off-beat gang paraded in a mismatch of skate subculture and abundant 80’s and 90’s references.
Look 12The hair salon of the moment, Bleach London, led by Alex Brownsell, styled the models hair in a slicked down, no nonsense style, reflecting the no-fuss attitude of the Williams’ girl.

Look 16Punchy, bratty statements (produced with the hell of Fergus Purcell), such as ‘last chance to escape’, and ‘plastic surgery’ were sprawled across jumpers and tops, along with cartoon character fabric transfers – the Williams’ girl knows how to mix and match fun and irony.

Look 20Faux fur was there in fuzzy abundance, contrasted with skirts of slim, slick PVC bands which then plunged back into fur. Led out by Dellal in a white bodycon dress with ‘improve your image be seen with me’ emblazoned across, the Williams’ girl this season is undoubtedly self-assured, confident, with a true riot grrrl spirit. It’s all about the girls.

Words by Annie Lunnon


Alex Brownsell, Alice Dellal, Annie Lunnon, Ashley Williams, BLEACH London, Brogan Loftus, Georgia May Jagger,