Exciting news for all you sneaker diehards! Foot Locker and adidas Originals have teamed up to find the ultimate sneaker addict as part of their 2010 Back to School campaign. Sneaker lovers in Europe can share their most original sneaker thoughts online at www.footlocker.eu/sneakeraddict and have the chance to win daily adidas sneaker prizes!
It goes without saying that the campaign will celebrate the classic adidas Top Ten Hi and its contemporary update, the Top Ten Remodel through a combination of historical design details and a fresh, modern perspective. Thus consumers are left with the best of both worlds – two versions of an iconic model, one celebrating the originality of the past while the other looks towards the future. It’s going to be VERY hard to choose which one to buy… Here’s the lowdown:
The Top Ten has been a permanent fixture on basketball courts since it was introduced in 1979 and Foot Locker and adidas Originals have chosen to celebrate this heritage with a selection of takes on the historic silhouette including the original colourway and also a number of collegiate influenced versions that imbue this timeless classic with a new twist. Whereas the ‘Remodel’ Top Ten takes the timeless styling of the original silhouette and imbues it with a contemporary twist through the use of modern production techniques and cutting edge materials. The result is an updated take that raises the bar in terms of comfortable, lightweight durability. Available in two colourways, the Remodel Top Ten celebrates the link between past and present while giving a whole new generation the chance to experience an updated piece of sneaker history. Both Top Ten models are exclusively available for a mere £64.99 from the 5th September across 450 Foot Locker stores throughout Europe.

Visit www.footlocker.eu/sneakeraddict for competition details.

Words by Anna Bang


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