adidas has always prided itself on its edginess and originality, something that has resonated with its legions of fans and guaranteed such a passionate and deep-rooted love of all things adidas. It therefore made sense for them to invite aspiring artists from all disciplines to create a design that incorporated one of the core elements that we all recognize instantly, be it the trefoil, the 3 stripes or a particular trainer that really meant something to them and also encouraged them to let their imagination run riot. As long as they based the design around these themes, they could go wild. adidas were actually hoping for designs that would reflect the company’s 2013 pledge to ‘crash, collide, unite all originals’ and mash up existing styles, cultures and trends to arrive at something completely fresh and new, something which they intend to continue throughout 2013, so more than ever, keep your eyes peeled for all things adidas, trendsetters!
This convergence of different art expressions was a brand new concept, all in the name of originality. A tough brief but as you can see from the chosen entries, which were made over April and May this year, they definitely nailed it. Also really great to read the individual artists’ words about their submitted pieces, words that not only speak of the respect and love they feel for this legendary heritage brand but also conveys excitement, passion and true poetry!
adidas partnered with Talenthouse (the latter is a global platform to share your creativity) to launch this competition in which artists of all stripes – not just the obvious, fashion, but also from the worlds of graphic design, animation, photography, you name it – took on the original adidas logo and incorporated this into their own artworks. The finalists got the opportunity to get their creative projects off the ground with a financial bursary and publicity from adidas. And the winner will get their artwork up on display at the Covent Garden adidas store in London.
Words by Anna Bang
Tagsadidas, anna bang, Asian Istal, Black Soup, Dean Cook, Simon Misra, Talenthouse,