adidas Originals S/S 2012 line has just been previewed, the collection is titled Your Story, for which adidas found partners to design shoes that represented a specific Olympic memory for each of them. Each of the shoes has a coloured eyelet on the tongue to evoke the Olympics, a clever detail that brings the collection together as a whole.
The ZX-500 X Quote which is made from the silhouette of a pretty standard running shoe, is designed by Quote, who is born in Berlin and a renowned sneaker collector. Its muted tones are supposed to represent the track at the Berlin Olympic Stadium. Although these may be the least fun to look at out of any of the shoes in the collection, it’s the little touches – such as the three colored circles on the tread or the fist tattooed on the inside of the tongue’s fabric loop – that really make the shoe stand out.
The Matchplay X J. Thompson is a another simple shoe, shown here in black with a little flourish of color on the heel. It seems to have been designed so that there were as few lines as possible on the finished product, which adds to the sleek overall feel. J. Thompson, of the Sydney-based label Three Over One, was inspired by the adidas archives of track and field shoes from the 1930’s, and has used very subtle waxed leather on most of the upper which gives it a vintage look. A matching pigskin suede toebox shows impeccable attention to detail while the lack of lining gives it a handcrafted feel and reinforces the vintage appearance.
My personal favourite from the collection, the Decade Hi X Aloe Blacc is made out of ox blood coloured premium leather, apparently to represent the African soil, while the sole is translucent gum to represent the bare feet of Abebe Bikila, LA-based soul singer/song writer Blacc’s inspiration. These are shoes that might not turn heads immediately, but they really are beautifully made, and have lots of personal touches throughout, such as the debossed Aloe Blacc signature sunglasses and bow tie that sits on the medial and the thick stitching around the base which lends it an air of toughness.
Tokyo’s entry into the collection, the Pro Shell X MURO, is another deceptively minimalist looking shoe, one that like the ZX-500 carries beauty in its details. The three black stripes on the side have a snakeskin-effect and the heel is embossed with MURO’s skull and crossbones logo. When you unfasten the Velcro, a burst of bright colours is revealed underneath.
The BC X Kate Moross, is the most garish of the five, taking a simple sneaker and covering the predominantly grey suede upper in reflective geometric triangular shapes, with touches of blue, red, green, and yellow throughout. All consistent with this London-based creative’s love of all things geometric and colourful! Despite having so much going on, the shoes still looks coherent, and ties into the Olympics in a clever way without being too obvious.
To an adidas collector these shoes are obviously must-buys. For the more casual sneaker buyer they’re still pretty irresistible thanks to the range of styles AND you’ll be able to wear your very own piece of the Olympics!
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Words by Oskar Lindblom
TagsAbebe Bikala, Aloe Blacc, J.Thompson, Kate Moross, MURO, Oskar Lindblom, Quote, Three Over One,