Isabel Marant A/W13

Isabel Marant A/W13

It may seem crazy to long for November in the midst of summer but when you hear that Isabel Marant is lending her bohemian magic to H&M and that the collection drops on 14th November 2013, well…

Parisian designer Isabel Marant’s effortless style, her successful take on that indefinable creature that is Paris chic and her attitude-laden, boho elegance and rock ‘n’ roll spirit-infused garments result in fashion that is nigh impossible to resist. Add to that the much lower price point that H&M will induce and I predict a riot. For H&M, Marant will create a wardrobe of must-have pieces which will feature clothing and accessories for women and teenagers and also, for the first time, a collection for men.

Isabel Marant

Isabel Marant

‘I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality’ says Isabel Marant.

Born and raised in Paris, she clearly has cool running through her veins by birthright. Isabel Marant started customising her own clothes while still at high school. After graduating from the renowned Studio Berçot, Marant worked her way up the fashion system starting with a jewellery line, then adding knitwear, finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season.

Words by Anna Bang

 

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anna bang, H&M, Isabel Marant, Studio Berçot,