Horace Panter (detail)

Horace Panter (detail)

Horace Panter

Horace Panter

It may seem as if Fred Perry has been celebrating its 60th birthday for months now. But why not? 60 years IS a milestone, especially in the oh-so-fickle world of fashion. Fickle or not, the Fred Perry shirt has always been an iconic piece; one that some of the most influential figures in fashion, music and sport have happily worn.

Duffy (detail)

Duffy (detail)

 

Fred Perry compiled a list of 60 of its most loyal and distinguished fans with a view to request their participation in a charity fund raising exercise. Thus designers, musicians and sports people were sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation. All these shirts are now displayed online before being auctioned for the Amy Winehouse Foundation later in the year.

Asylum

Asylum

Participating and very creative customizers from more than 15 countries include British cycling champion Sir Bradley WigginsDamon AlbarnRaf SimonsNeville BrodyWalter van BeirendonckInez & VinoodhBEAMSEko NugrohoJamie ReidExactitudesThe SpecialsPeter JensenChristopher Raeburn and many others. The gallery is online at fredperry.com

Words by Anna Bang

Neville Brody

Neville Brody

Sister by Sibling

Sister by Sibling

 

Sister by Sibling (back)

Sister by Sibling (back)

Pierre Debusschere

Pierre Debusschere

 

 

Tags

Amy Winehouse Foundation, anna bang, Asylum, Duffy, Fred Perry 60, Horace Panter, Nevile Brody, Sister by Sibling,