Edward Enninful has been the name on the lips of fashion industry professionals since the early 80s. The Ghanaian-born stylist was unintentionally hauled into the fashion world when he was scouted on the train by Simon Foxton thus beginning his short but sweet modeling career, one he describes as his ‘baptism into fashion’ (And my God! are we grateful for this holy moment happening). This sparked his fascination for the industry and when Enninful was introduced to Terry and Tricia Jones of i-D magazine he began assisting on shoots while juggling his degree and modeling jobs.
Only a year later, at the tender age of 18, Enninful was appointed as the fashion director of i-D magazine, making him the youngest editor at a major international title. Inspired by London’s club scene in the 80s, Enninful’s work during this period captured the frenetic energy and creative zeitgeist of the time. As he grew both professionally and personally, his work became more mature, often infused with a provocative elegance and strong narrative.
The latter part especially of this quote from i-D Founders, Terry and Tricia Jones shows what has made him such a powerhouse: “When the wonderful Simon Foxton first introduced Edward into the i-D family, we had no idea that he would become one of the most outstanding stylists of his generation. He not only brought his own talent to the magazine, but started working with hundreds of other individual youngsters at the beginning of their careers. His fashion corner in the i-D office was always a mecca for ideas and supermodel diversity became one of his many contributions to the international fashion industry. We are thrilled and super proud that i-D’s youngest ever son has travelled so far in his career and feel very privileged to have known him as a teenager. Edward’s own individual talent, his absolute loyalty, his encouragement and promotion of other peoples’ careers, as well as his love and belief in diversity within the industry, is rare and quite unprecedented. We truly believe that Edward’s creative voice, experience and original inspiration fully justify this very prestigious award!”
In 1998 Enninful became Contributing Fashion Editor to Italian Vogue and in 2005, Contributing Fashion Editor for American Vogue. In 2011 he took over the position of Fashion and Style Director of W Magazine, a position he currently holds.
Today, The British Fashion Council announced that Edward Enninful are to receive the Isabella Blow Award for Fashion Creator. Enninful will be honoured at this year’s ceremony for his monumental contribution to the global fashion industry.
Natalie Massenet MBE, Chairman of the British Fashion Council commented: “Edward’s creative energy and level of vision captures the mood of our times – his work is original, energetic, sincere and unforgettable. His creative journey may have started in London, but today his influence spans the entire globe intersecting the worlds of fashion, art and business.”
Along with his extensive editorial work, Enninful has shaped numerous advertising campaigns and catwalk shows in his distinctive way for the likes of Gucci, Lanvin and Celine. The list goes on and on. It is clear that Enninful is one of the most prolific British fashion stylists of our time. We take our hat off to him and can’t wait to see what he will surprise us with in the future.
Words by Rochelle Bambury
TagsEdward Enninful, Isabella Blow, Rochelle Bambury, Terry Jones, Tricia Jones,