It is no surprise that Opening Ceremony and adidas is such a perfect match. What attracted adidas to Opening Ceremony was their unique and eclectic retail spaces in New York, LA and Japan. Adidas also liked their habit of not just creating their own in-house collection but also buying into emerging design talents from both young and established designers from different parts of the world.
So what better way to celebrate the London 2012 Summer Olympic Games, than to team up with a brand whose very name brings to mind the Olympic Games and special events?
The result of the A/W12 collection is a playful, exuberant collaboration that draws on the prints, shapes and silhouettes of ’90s sportswear — imagined, of course, in Opening Ceremony’s signature whimsical aesthetic. Each piece stands on its own as a stylish ode to Olympic sport.
The collection combines sartorial elements of swim and cycling with a street attitude, producing a range of sporty separates, printed bathing suits and clever new takes on the classic adidas Originals footwear that we know and love so much. And if you are the kind of girl who likes to ‘borrow’ her boyfriend’s favourite pieces all the better as much of the collection is unisex — down to the shoes — as well as modular: sleek anoraks are reversible from printed to solid fabric, while neoprene parkas feature zipped sleeves and torsos. The couple that can share their clothes together stay together!
Expect a plethora of prints, scattered across bombers and bike shorts and halter tops. The swim portion of the collection features a playful red-and-blue patchwork bandana pattern, while the cycling pieces come in one of two prints: a kaleidoscopic mini-floral or a hypnotic splatter-paint motif in shades of ochre, green, blue and white.
For women, the style brief is tight and bright. Sleek body-con dresses in printed neoprene hug curves, while bike shorts with decorative zippers add a sport-inflected edge. A neoprene halter top with trompe l’oeil collar shows plenty of skin; pleated nylon mini-skirts are edged in a reflective fabric for dramatic effect; and a dry-swim spandex peplum dress injects a dose of chic.
The men’s collection features everything from crisp chambray shirting and vintage-feeling French terry polos to oversize neoprene parkas and printed nylon twill bombers. A double-faced shearling blazer in reflective black is an essential for Autumn that treads the line between future sport and classic comfort, while bandana-print bike shorts and speedos are late-summer must-haves.
Footwear follows the collection’s motif of ’90s whimsy, bringing back unisex jelly sandals (yeay! we love those!) and printed neoprene water-socks. Other highlights include Opening Ceremony’s reinterpretation of the classic Samba trainer, as well as a bold new BMX-style high-top sneaker with discreet printed sole.
The first adidas Originals by Opening Ceremony capsule collection will roll out globally to selected fashion accounts as well as adidas Originals and Opening Ceremony stores in July and August 2012.
Words by Anna Bang
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