If every picture tells a story we hope these convey what a fantastic time we had at Somerset House watching Metalheadz beat The British Fashion Council in a 6-a-side football tournament hosted by adidas for adiCup! The adiCup takes place every 4 years to coincide with the World Cup. This year select teams and players from the world of art, fashion, music and film will compete to win the amazing prize of a trip to the 2010 FIFA World Cup Final in Johannesburg, South Africa. Local team winners from London, New York, Berlin and Tokyo will go to the historic adidas HQ in Germany to compete for the winning ticket to go to South Africa. Not only that, they also get kitted out in the new exclusive Consortium range, available from boutique sneaker retailer No 6 Newburgh Street.

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